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Monday, November 6, 2006

Circulation disorder

Oct. 31 brought frightening news for The Oregonian, with a new report detailing a gloomy outlook for the troubled U.S. newspaper industry based on data collected from the Audit Bureau of Circulations.

Nationwide, daily circulation dropped 2.8% in the just-completed six-month period, and Sunday circulation fell 3.4% in the same period.

But The Oregonian's circulation declined 6.8% (to 310,803) - a sharper decline than in the prior period and a shrinkage rate 2-1/2 times higher than the national average.

At this rate of decline, in just 5 years The Oregonian will cut itself in half. In about 10 years, circulation will be less than 1/4 of today's.

Over a grande soy latte and an almond biscotti, Kevin Denny, Circulation Director, explained to The Oregonion: "We could sell more papers if we weren't so strident and intolerant on the editorial pages, or at least if that didn't spill over into the rest of the paper. But we have our marching orders from New York - the Newhouses have a political agenda and they are our out-of-state billionaire owners so who am I to complain about a broken economic model?"

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2 comments:

NotanOregonianSubscriberAnymore said...

Thank you for the information to unsubscribe.

This year's election coverage was over the top. I've been threatening to cancel for about a month now, but my wife really likes to play those suduko puzzles every day.

So tomorrow I'm buying her a book of them and the Oregonian goes.

Cary said...

I quit this rag 3 years ago and haven't missed it since

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